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Marketing Tips

What is a Micro Influencer and How Can They Benefit Your Small Business?

Micro influencers are social media personalities with anywhere from 2,000-50,000 followers. The numbers vary depending on the source, but their importance is universal. They are a great cost efficient way to provide targeted advertising for small businesses with limited budgets Here’s what you need to know about how these people can benefit your small business. …

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FDA Cracks Down on Vape Companies, How Were Small Social Media Influencers Involved?

The Food and Drug Administration (FDA) went after four e-cigarette companies Friday for violating FDA requirements with their advertisements on social media, including through partnerships with “influencers.” Vape Advertising Violations The FDA said in a statement: The FDA has determined that the e-liquid products labeled and/or advertised on behalf of the companies in these social …

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What is Experiential Marketing and How Can it Benefit Your Small Business?

Experiential marketing, also called engagement marketing, is a strategy using experiences to make an emotional connection to your prospects. Think ticketed events like concerts sponsored by your brand. Think online contests that showcase your message. Here’s why this experiential marketing is important and how it can help your small business. Adopting the Right Mindset for …

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10 Local Marketing Ideas You May Not Have Considered – Yet

Consider the fact that over half (58%) of senior marketers think local marketing is essential. That’s reason enough to look at these 10 local advertising ideas you’ve never thought about. Josh Turk is the Chief Marketing Officer (CMO) for Blitzbet .com. He provided some ideas and one good strategy to start with. “When classic traditional …

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10 Expert Tips for Creating an Effective Online Presence for Your Small Business

Today, every business needs an online presence. Whether you run a local business or sell products online, a website, social media and other online profiles can help you reach a larger audience. Whether you’re just starting to build an online presence or looking to step up your efforts, here are some tips from members of …

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Use These Strategies to Build Your Professional Network Like a Pro

Too many people take networking for granted when it comes to building their business. Looking back, my business wouldn’t be where it is today without networking . The people in my network have always been there to provide tips, advice, opportunities and leads that help me grow my business. I believe in giving back just as much …

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7 Places You Can Use Tech To Boost Your Small Business Marketing

You’ve clicked on the title for this article. And you now read it voraciously. So you probably run a small business. Small business owners look to grow their businesses . And that means targeting your market efficiently with the lowest acquisition costs. Attract the right type of qualified leads. But realize this is easier said than …

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How to Turn Your Website from Blah to Fantastic – and Attract More Customers in the Process

According to a Stanford University study, 75% of consumers judge a company’s credibility based on their website’s design. When it comes to this key marketing tool, it’s not set it and forget it. Reviewing your website performance with a professional marketer is just like checking your profit and loss statement with your accountant. Essential Marketing …

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Cracking the Code on Chatbot Marketing for Your Business [Infographic]

How many chat messages have you sent today? 20? 50? 100? Probably a lot and that’s typical. Since 2014, we’re using chat apps more than social networking apps. On Facebook Messenger, more than 8 billion messages are sent around the world daily and Messenger marketing platform is responsible for millions of messages around the world …

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