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Marketing Tips

39% of US Businesses Have No Employer Brand Strategy, How About Yours?

Brand strategy generally means the effort which takes place with the consumer side of a company. But it also applies to the workforce of an organization. Employer branding now plays an important role in recruiting and retaining the best candidates. However, a report from iHire shows businesses are not all the way on board with …

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Business Texts with Emoji Now Welcome by Most – Even Baby Boomers!

Do you hesitate to use emojis in your texts because your consumers may find it unprofessional? Well, you should think again! According to a survey from Zipwhip , emojis are welcome if used in the right context . Even baby boomers are ok with the businesses who use emoji in an appropriate context. Being a …

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Small Bookstore Owners: 98% of Parents Prefer Reading to Kids from Physical Books

The number of independent bookstores grew by 40% between 2009 and 2018, and to date, there are 2,400 stores. This doesn’t include national chains and other retailers. The point is the growth in retail stores and books sales show people still like reading a physical book. Reading to Kids When it comes to parents reading …

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Master the Art of Long-Form Video for Better Small Business Marketing

People watch more than 5 billion videos every single day on YouTube alone. When you add Facebook, Instagram and all other platforms, the popularity of the medium quickly becomes obvious. So, it is not surprising brands and marketers are creating videos to engage with consumers. However, finding the right length for the videos you create …

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What is Holistic Marketing and Should Your Small Business Use It?

Holistic marketing refers to a marketing strategy that considers the whole of a business. And all the different marketing channels as a system. Under a this approach, a business with different departments comes together. As a result, departments collaborate in interconnected marketing activities. Holistic marketing creates a united and positive business image. So it encourages …

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Take Customer Experience From Blah to Fantastic

Ramon Ray had a quick chat with Molly Moore, head of marketing at Ruby Receptionists , at B2SMB in Napa, California about the importance of customer experience. Ruby Receptionists provides virtual receptionists. They wow callers and their customers’ customers by answering their phones acting as consummate professionals. Molly says that they provide the human connection customer …

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Marketing Proposal Template: Here are Some You Can Use

Looking for the perfect marketing proposal for your marketing agency? Maybe you’re starting a chatbot agency  or offering Messenger chatbots  as part of your shiny new services to clients. And you need a marketing proposal template. Sorry, we don’t have it. Because here’s the thing. The only perfect marketing proposal is the one that works for your specific agency …

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