Chat with us, powered by LiveChat

Social Media

Apply These 5 Secret Techniques to Improve Instagram Ads for Your Ecommerce Business

Instagram ads, when used correctly, can be the perfect channel to market your ecommerce business. In fact, a Facebook survey found that 54% of people purchased something after seeing it on Instagram. 83% of respondents discover new products or services through the platform. And 80% use the platform to decide whether or not to buy …

Apply These 5 Secret Techniques to Improve Instagram Ads for Your Ecommerce Business Read More »

Digital brokerage apps should think like social media networks

Commentary As digital freight brokerage apps learn to concentrate on driving user engagement and building dynamic marketplaces that adapt to user behavior, they will start to resemble social media networks like Facebook, Twitter, Snapchat and Tinder. Apps like Uber Freight, Convoy, Transfix, J.B. Hunt 360, C.H. Robinson’s Navisphere and EchoShip/Drive were designed to cover loads …

Digital brokerage apps should think like social media networks Read More »

Freight forwarders reach over one million potential new employees

A looming workforce supply gap in the freight forwarding sector has caused the industry to reach out to over one million high school students. “In five to ten years we won’t have enough young people coming through with the right high-level skills,” Brian Lovell, the CEO of the Australian Federation of International Forwarders said today …

Freight forwarders reach over one million potential new employees Read More »

Best Social Media Channels for Car Dealerships and Other Small Auto Businesses

The impact of social media in marketing has changed the way brands interact with their audience. The automotive industry, which spends hundreds of millions of dollars in advertising every year, now counts social media as one of its marketing channels. According to BrandTotal’s report, titled, “Ad Strategy Snapshot: How Auto Brands Use Paid Social,” Facebook …

Best Social Media Channels for Car Dealerships and Other Small Auto Businesses Read More »

Thinking about Promoting your Business with YouTube Advertising? Read This (INFOGRAPHIC)

There are many marketing channels available for small businesses, should YouTube be one of them? If you’ve never advertised on YouTube, a new infographic by One Productions makes a persuasive case why you should look into it. YouTube Advertising for Beginners The infographic starts with some very important data points on why you should advertise …

Thinking about Promoting your Business with YouTube Advertising? Read This (INFOGRAPHIC) Read More »

Facebook Launches New Small Business Marketing Tools

Facebook (NASDAQ: FB) launched a new small business product bundle this week. It’s designed to help the 90 million small businesses using it. The new products integrate on both Facebook and Instagram. New Facebook Small Business Marketing Tools Small Business Trends spoke with Nikila Srinivasan, Director of Product Management at Facebook.  She explained about the …

Facebook Launches New Small Business Marketing Tools Read More »

Sick and Tired of Measuring Customer Sentiment the Old Fashioned Way? Read This

What Began as a U.S. Trend is Now a Global Norm On social media, opinions dominate. What began as a U.S. trend is now a global norm. When marketers are nimble on social, they can turn opinions-at-scale into valuable data, but it’s no magic bullet. Good tools are required, and even then, insights gleaned from …

Sick and Tired of Measuring Customer Sentiment the Old Fashioned Way? Read This Read More »

Cracking the Code on Instagram Quiz Stickers, How Can They Help Market your Business?

With each new feature, Instagram wants users to increase the level of engagement between them, their friends and brands. Instagram Quiz Stickers have been designed with that purpose in mind. Instagram Quiz Stickers As part of Instagram Stories , Quiz Stickers can be a whimsical way to engage with friends. But brands can also use …

Cracking the Code on Instagram Quiz Stickers, How Can They Help Market your Business? Read More »

Facebook News Feed Dies, What Marketers MUST Know

The Facebook News Feed is dead. It’s official. Gone. Extinct. Poof. Nada. Oblivion. In this article, I’ll tell you why I’m making this assertion, the conspiratorial events leading up to the death of the News Feed, what it all means for the future of Facebook marketing , and four solid takeaways that will superpower your …

Facebook News Feed Dies, What Marketers MUST Know Read More »

The Ultimate Small Business Guide to the Most Popular Social Media Apps By State

Knowing how and which social media platform your audience uses is an important data point. Identifying this information will improve your engagement level and marketing efforts. And according to a new report by CenturyLinkQuote , the platforms vary from state to state. The data from this report is especially important as people spend more time …

The Ultimate Small Business Guide to the Most Popular Social Media Apps By State Read More »