Marketing Tips

How Do Small Businesses Earn Customer Loyalty? [Infographic]

Sponsored Post It’s no surprise that consumers often feel a more personal connection to small businesses. There’s something about doing business with an independent CPA or indie cafe owner than with a big tax accounting firm or national coffee chain. But those personal connections have to be earned over time. With each interaction, one customer …

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How to Create an Unforgettable Unboxing Experience for Your Customers

Search for “Unboxing” on YouTube and you will get around 90 million results. Unboxing is a thing, and this, in turn, has made packaging your second product. So, consumers now see a memorable unboxing experience as valuable. Are you looking to provide a great unboxing experience for your products? A new infographic by 2Flow titled, …

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These Old School Marketing Techniques Are Making a Comeback

Old-school marketing tools like store signage and direct mail are enjoying a new popularity. In fact, eighty three percent of  marketers surveyed say using tools like direct mail bumps up ROI. Small Business Trends contacted John Patinella, CEO of Money Mailer , and Kristin Gallucci, Director of Marketing of Signarama , to find out why …

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14 Essential Roles to Fill When Building Your Marketing Department

Building a dedicated marketing team for your business will help bring your marketing efforts to the next level. When hiring for this department, you’ll want to consider the different tasks and responsibilities, and then create the right roles to ensure success. To learn more, we asked a panel of Young Entrepreneur Council members the following …

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101 Public Relations Strategies, Tips and Examples

Public Relations (PR) helps build and maintain positive public image of your business to the public. At the heart of this form of communication lies effective dialogue. It includes gaining exposure to audiences using topics of public interest and news items that do not require direct payments. Across America thousands of small- and medium-sized businesses conduct PR campaigns …

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How to Use Customer Case Studies as Effective Marketing

Customers don’t want to be the first. They want other people to provide the proof that your product or service is effective. As a result, customer case studies become an effective marketing tool for small businesses. Customer Case Studies Marketing On the Small Business Radio Show this week we speak with Brian McCarthy . Brian …

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Free Book Excerpt: Ignore Your Customers (And They’ll Go Away)

  Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go …

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Go the Extra Mile to Help Your Business Stand Out with These Expert Tips

There are so many different ways you can market your business, from blog posts to search marketing. But if you just do what every other business does, you’re not going to stand out. Creating a noteworthy and memorable experience for customers requires going the extra mile in some areas. Learn how to do that with …

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15 Non-Intrusive Ways Employees Can Help With Branding

People who work daily with the company’s services and products have insights that can’t be found anywhere else. However, if a business owner were to come out and pitch the idea of having employees help with branding, a number of team members might feel uncomfortable or out of their depth. Helping employees to feel more …

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